"There is a vast world of work out there in this country, where at least 111 million people are employed in this country alone - many of whom are bored out of their minds. All day long."Richard Nelson Bolles
|
| |
Pitfalls of Web Redesign
Now that we are a half-decade into the web as mass media, it is apparent that redesigning is a necessary part of the business of web development. Most sites are redesigned multiple times -- getting better, and occasionally worse, each time out. Sometimes, ...
Web Design - The Basics
Copyright 2006 Mark Nenadic For your website to be successful, it has to contain the proper web design. This isn't too hard if you've been designing websites for years and have had the time and experience to perfect your technique, but for everyone else, ...
Web Site Design and Better Traffic
spent the time and money necessary to set up a website, it is key that there is a sizeable ROI (return on investment) in order to make it worthwhile. Every part of the website design should be considered and chosen carefully with the potential customer in ...
|
|
|
| |
In order to master the art of web design, designers must follow the subsequent pointers:
1. Web designers are marketers per se. Web sites are all about advertising products, ideas and services. Thus, a web designer has to understand the mindset of marketers in order to create a design that sell.
2. Read, read and read. We do not experience everything. Thus, our tendency is to learn from others. Reading web design books, newsletters and tips are pretty valuable since they can save you time and effort. Basically, books are more conclusive than newsletters and tips however, they are for free and mostly updated.
3. Narrow down your target market. You cannot please everybody same thing that you cannot be good at everything. Thus, this fact calls for the narrowing of your target market. Even in the interface of the so-called web design, a designer cannot claim that he is an expert at anything or everything about the needs of a website. It is better to pick a certain audience and try to be good at catching their attention, preference and choice. This practice allows you to be best at a given area thus developing expertise.
4. Answer your target audience's needs. In order to answer the visitor's needs, web designers must know what kind of visitors his site is welcoming. Do they belong to the younger generation or otherwise? What do they want from your site? Are these information, details and pleasures in your site in order to get their undivided attention and loyalty? Bear in mind that colors, font size, style of graphics, contents and the entirety of the site affects viewer's decision and choice.
5. Know the basics of SEO and copywriting. Though Search Engine Optimization and copywriting are not directly related to designing, still, designers must have basic knowledge about them. This is because web designing is intertwined with marketing, use of keywords and visibility.
Aside from that, designers must also have knowledge of the programming basics. If not, the tendency is waste time or to create a mediocre or unsatisfactory design to the detriment of the sites.
6. The primacy of functionality. If ever you are faced to make a decision between a web site's aesthetic form and its functionality, you have to be firm in upholding the latter. Not everything that is pretty is 'saleable'. Besides, you don't create web sites for the sake of making it nice-looking.
Above anything else, the site must be functional so as to cater to every visitor's wants and needs. Appearance is a means to catch visitor's attention nevertheless, it is not the end. If a designer prioritizes appearance alone without considering its primary consideration the web site's marketability will suffer.
7. Know when to break the rules. Rules are only guidelines, if you feel that the rules are inappropriate for a certain creation follow your heart's desire and venture on an experimental adventure.
About the author:
Please visit Web Development Services Pros site at http://www.webdevelopmentpros.com for comments and inquiries regarding this article.
|
|
|
|
|
|
|
