"A budget tells us what we can't afford, but it doesn't keep us from buying it."William Feather
|
| |
A Successful eCommerce Website - Part 2
Succeeding with an eCommerce website is a dream for many these days. It can be done no matter how difficult it may sometimes seem. this series covers some of the basic success factors - things you must consider in creating, implementing, managing and ...
Hosting Options for an Ecommerce Web Site
Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages. Storefronts If you have a small business, you may want to consider a ...
Reverse Logistics in eCommerce
It's no secret that a positive experience delivered to a customer determines whether that customer will come back. Retailers must enhance the user experience prior to pressing the "buy" button but also focus on the post-purchase site experience to keep ...
|
|
|
| |
Dear Mr. D,
After spending about a year as an
affiliate for other companies, I have
come up with my own product.
My product is similar to one that I
was selling as an affiliate. I made
real good money selling this product
as an affiliate, but my product, which
I think is superior to that one, is not
selling hardly at all.
My price is the same and I am getting
a lot of traffic, but as I said, very few
sales. Can you please take a look at
my website and see if I have a problem
there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't
sell the steak - sell the sizzle.
Your site does a good job of describing
your product. That is what's meant by
selling the steak. But, it falls short on
selling the benefits a buyer will gain
by using your product. That is called
selling the sizzle.
People are not interested in your product
or service per se, they are only interested
in what the product or service will do for
them. How will they benefit from using your
product or service.
You need to rewrite your sales copy to
let your visitors know how they will benefit
from buying and using your product. Paint
them a verbal picture of how they will be
better off once they have that product.
You said you had done well selling this
type of product as an affiliate. I suggest
you take a look at that website to see
how they do it. I'm not suggesting you
copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com
|
|
|
|
|
|
 |
3 Ways to Optimize Search on Your Ecommerce SiteMashableAbout 60% of online purchases result from a customer search, according to ecommerce design solution Volusion. Not only should you do everything you can to land your business in the search engine sweet spot, but you should also optimize your in-site ...and more » |
|
Ecommerce retailers 'must deal with deluge of data'myHermesHe added that customers with less disposable income are more inclined to drive a hard bargain and shop around for cheaper deals if they think an ecommerce site is too expensive. One way to keep customers onside is through personalising websites so they ...and more » |
|
